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Payment Systems
BKM shares card payment data periodically. In 2020, the pandemic reshaped payment habits in Turkey: contactless and online payments surged and the total card payment amount grew 17 percent to TRY 1.15 trillion, with about 264 million cards in circulation.
Merchant & POS
Payment systems once meant a physical card and a PIN on a POS device. Digitalization that began with contactless transactions has accelerated with mobile payments, and MasterCard is now working on voice shopping and Soft POS in Turkey.
Credit Card
Although card usage today is shifting from physical use toward virtual use, physical card production, personalization, and printing remain vital steps in card manufacturing. Here are the companies that produce and personalize cards in Turkey.
Credit Card
A special data set printed on a card's magnetic stripe, containing the card information required for authorization when the card is used physically. It consists of 40 numeric characters. The Track2 field structure includes several data fields such as length and description.
Credit Card
A co-branded card is a card offered by two or more organizations: one the issuing financial institution, the other a non-financial commercial brand (there may be more than one), such as an airline, hotel, or retail chain.
Credit Card
Troy is Turkey's national payment system scheme, short for "Turkiye's Payment Method." When Troy cards first launched, they could only be used domestically. A partnership with Discover later made it possible to use Troy cards abroad as well.
Credit Card
Track 1 is a special data set encoded on a card's magnetic stripe that contains the card information required for authorization when the card is used physically. It includes the cardholder name, card number, and expiration date.
Payment Systems
The term 'Buy Now, Pay Later' (BNPL) refers to deferring payment on a purchase to a later date. The product is delivered to the customer before any payment is made, and the customer pays afterward.
Merchant & POS
The checkout page is where an online purchase is completed, and cart abandonment is highest there. This post lists design tips: support all cards, limit transition pages, show security cues, allow guest checkout and remove distractions.
Credit Card
About 90% of payment schemes print card numbers with 16 digits. But 90% producing 16-digit cards should not turn into a rule that card numbers are always 16 digits. Web payment forms must also account for the remaining 10%.
Merchant & POS
In Turkey, there are 3 payment schemes we are used to seeing: MasterCard, Visa, and Troy. American Express and Diners Club are also used, though less widely. Russia's Central Bank recently said two Turkish banks are preparing to accept Mir cards.
Credit Card
An affinity card is a type of credit card issued by a bank that carries the logo of a social organization such as an association, foundation, sports club, or charity (for example, Fenerbahce Bonus). It is similar in structure to a co-branded card.