Consumer-to-Consumer (C2C) is a business model in which consumers can trade with each other, usually in an online environment.
In short, it refers to online shopping between consumers. In this e-commerce model, consumers come together on an online website to showcase their products and services. Buyers are also consumers, and they purchase the products and services offered online or offline.
What are some examples of C2C in Turkiye?
In Turkiye, the sites n11, letgo, sahibinden.com and gittigidiyor.com can be given as examples of C2C.
How does C2C work?
C2C represents a marketplace environment in which one consumer buys goods from another consumer by using a third-party business or platform to facilitate the transaction. C2C companies are a new model that has emerged with e-commerce technology and the sharing economy.
Customers benefit from competition for products and can often find products that are hard to find elsewhere. In addition, because costs are minimal due to the absence of retailers or wholesalers, margins for sellers can be higher than with traditional pricing methods. C2C sites are convenient because there is no need to visit a physical (brick-and-mortar) store. Sellers list their products online, and buyers come to them.
Consumer-to-consumer (C2C) is a business model in which consumers can trade with each other, usually in an online environment.
C2C businesses are a new type of model that has emerged with e-commerce technology and the sharing economy.
What are the types of C2C businesses?
An e-commerce platform that connects people's advertised products and services
These platforms not only provide a place to buy, sell and trade products, but also publish monthly classified ads such as job opportunities and property listings. Like the others, this platform requires the seller to ship products directly to the buyer.
A platform that allows business owners to create their own websites to market their products to consumers
A C2C site offers guidance and tools for growing a business, with pricing that varies according to a company's stage of development. There are also applications that help manage orders, listings and customer inquiries efficiently.
A platform that includes fixed-price products and auction items
Fixed-price products can be purchased quickly by selecting the Buy It Now button. Auction items have a Place Bid button for entering a bid and showing a valid bid price. These items are open to bids for a predetermined period, and the highest bidder is declared as “sold”.
