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Author

Arif Ünal

Payment systems expert and technology executive

Arif Ünal is a technology executive with more than 20 years of experience in banking, fintech and payment systems. He writes about card payments (issuing and acquiring), POS, ATM, e-money, FAST and Turkish payments regulation (BRSA and CBRT). He has held senior roles at Finagotech and managed payment systems and digital banking teams at Emlak Katılım, Vakıf Katılım and Türkiye Finans. He holds a B.Sc. in Industrial Engineering from Istanbul University and an M.Sc. in Management Information Systems from Marmara University.

976 articles

Conceptual illustration of competing players vying for power in agentic commerce

General

Agentic Commerce Series – Part 6

Who will win in Agentic Commerce? Owning the customer used to be a huge advantage. Once an agent starts deciding on the customer's behalf, where does the real power move to?

Conceptual illustration of loyalty points versus customer habit in agentic commerce purchasing

Agentic Commerce

Agentic Commerce Series – Part 5

Points or habit? Loyalty programs are built on steering human behavior. But if an AI agent starts shopping on our behalf, do points and campaigns still work the same way?

Illustration representing an AI agent making a payment

Agentic Commerce

Agentic Commerce Series – Part 4

Are We Ready to Give an AI Agent the Authority to Make Payments? Having long looked at complaint and dispute processes in payment systems, I think granting an agent payment authority is far different from research or product selection.

Illustration representing an AI agent making purchasing decisions

Agentic Commerce

Agentic Commerce Series – Part 3

Can AI Decide on Our Behalf? Letting an AI agent handle research can make life much easier. The real question is where that should stop, and how much decision-making authority we are ready to hand over.

Illustration symbolizing the shift from search engines to AI-driven decision engines in online shopping

Payment Systems

Agentic Commerce Series - Part 2

If users start describing their needs instead of searching for products, one of the internet economy's most fundamental habits could change.

Conceptual illustration of AI agents engaging in online commerce and payments

Agentic Commerce

Agentic Commerce Series – Part 1

The next customer on the internet may not be human. If AI agents become part of purchasing decisions, the rules of e-commerce, marketing, and payment systems could change.

Illustration of a closed-loop payment ecosystem growing through loyalty, data, and new services

Closed-Loop Payments

Why Do Closed-Loop Payment Systems Want to Grow? | Series #6

Why does a coffee chain build its own loyalty program, and why does a payment app keep adding services? This post looks at how loyalty, data, and new services drive the growth of closed-loop payment systems, and at the financial layers behind that growth.

Illustration of the Alipay super app connecting payments, merchants and financial services

Closed-Loop Payments

Alipay: Payment System or Digital Economy? | Closed-Loop Payments #5

Is Alipay a payment system, or a digital economy? In the previous post we discussed how Starbucks shows that payment systems can evolve into a different structure. At first the goal was to make payment easier for the customer. As the system grew, loyalty programs...

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