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Illustration comparing the B2B and B2C e-commerce models

Payment Systems

What Are the Differences Between B2B and B2C?

B2B and B2C are collaboration models used in e-commerce transactions. This post explains what each term means and compares them in terms of customer, purchasing, sales and marketing.

B2C business-to-consumer e-commerce illustration

E-commerce

What Is B2C (Business to Consumer)?

B2C stands for Business to Consumer and refers to producers selling their products to consumers online. It is the most widely used and best-known business model in e-commerce.

Illustration of a customer completing a payment through an online payment link

Merchant & POS

What Are the Advantages of Paying with an Online Payment Link?

Advances in payment systems make shopping safer and easier for customers. For e-commerce sites and brands, offering reliable, practical and fast payment options is a serious advantage. An online payment link is one innovative way to accept payments without a POS device.