It is important to use contactless cards in order to prepare our payment habits for the payment methods of the future. Today, in Turkey, one in every 3 cards and one in every 4 POS terminals is contactless-enabled. However, the usage rate of contactless payments in our country is still around 5%. When we consider the contactless usage rates in Europe, we can say that we still have a long way to go.
So why should we prefer contactless payment?
The fastest payment method
It saves time for both the customer and the merchant. According to research, while cash payments take an average of 16 seconds, payments made with contactless cards take only 9 seconds. This shows that contactless payments save 7 seconds compared to cash payments.
Very easy to use
Wherever you see the contactless logo, you can pay with your contactless-enabled cards. You simply need to bring your card within 4 cm of the POS device.
You stay in control of your card
You never let go of your card while making a contactless payment — you remain in full control! This means you don't face the risk of forgetting your card at the register or losing it.
Hygienic
Thanks to the contactless feature, your card touches nothing other than your hand and your wallet.
A different and comfortable experience
Once someone makes a contactless payment, they keep paying contactless after seeing how different and comfortable it is! Studies show that consumers who make contactless payments prefer it over other card payment methods.
Your payment is secured
Since your card never leaves your hand during a contactless payment, you protect yourself against threats such as cloning or theft. It is not possible to make consecutive contactless transactions without a PIN below 90 TL. If an attempt is made to carry out more consecutive contactless transactions than the set limit, your bank will ask you for a PIN to confirm that the transaction is being made by you. This is a precaution taken by banks to protect consumers.
Preparation for the payment methods of the future
Payment systems are evolving rapidly and changing shape along with technology. Mobile wallets and wearable technologies have started to replace our plastic cards. Contactless payments are a step that prepares customers for the payment methods of the future.
