According to a survey conducted by the Interbank Card Center to measure card usage habits in our country, card usage is seen to be increasing every day.
7 out of 10 people prefer credit cards
When asked in 2015, “What is your most preferred payment method when shopping?”, 61% answered credit card, and this rate rose to 68% in 2017. This rise in credit card preference runs parallel to the decline in cash usage.
While 35% of respondents saw cash as the most preferred payment method when shopping in 2015, this rate has fallen to 27% in 2017.
The number of people considering getting a credit card is rising
There is a significant increase in the number of consumers considering getting a credit card compared to 2015. The share of people with no card at all who were considering getting one was 11% in 2015, and it has risen to 37% in 2017.
Debit cards have turned from salary cards into payment instruments
In the survey, the share of those who said they own and use a debit card was measured at 58%, and 19% of this group say they use their debit card for shopping. Among the reasons given by those who do not use their debit card for shopping, the advantages of credit cards such as installments and reward points stand out.
The share of those who say “I prefer to pay in installments with a credit card” was 6% in 2015, and it has risen to 26% in 2017.
The path to customer satisfaction runs through card acceptance
44% of merchants that accept cards cite customer satisfaction as the most important reason, while 14% highlight that credit and debit cards are a practical and fast payment method. Merchants that do not accept cards believe that the most important benefit they would see if they accepted cards is an increase in their number of customers.
We are breaking limits in the speed of contactless payment
In the last two years, the share of cardholders using contactless has roughly tripled, and the share of those satisfied with contactless payment has also risen from 64% to 77%.
The payment method of the future is “Mobile Payment”
When asked in 2015, “With which instrument would you like to make your payment in the future?”, 42% answered “Mobile phone”, and this rate is seen to have risen to 67% in 2017.
Online, we shop most for clothing and accessories
Among credit card users, the frequency of online shopping per month has reached 2.1, up from 1.5 in 2015.
While 32% of credit card holders say they buy clothing and accessories online, these categories are followed by food ordering at 14%, groceries, electronics and food at 10%, and airline/travel spending at 8%.
