BOPIS, short for 'Buy online pickup in-store', also known as "click and collect", refers to buying online and picking up the order at the store.
BOPIS is becoming one of the most popular ways to shop quickly. If your products are sold in both e-commerce and retail stores, BOPIS is a smart way for companies to promote their products and themselves.
What is BOPIS and how does it work?
Buy online, pick up in-store can take various forms, but most BOPIS experiences share a few basic elements:
- Customers browse available products online. (This can be on a website or inside an app.)
- Customers add these products to their cart to pick them up.
- Customers choose where and when they will pick up these products.
- Customers collect their products from the store at the specified time and date.
For many purchases, BOPIS offers the best of both worlds. Customers enjoy the convenience of shopping online and get their products right away instead of waiting for shipping (and paying for it).
Is BOPIS an option for companies that sell only through a store or only through a website?
For BOPIS to be an option, retailers need to have an online store and at least one physical store location. Even online retailers such as Amazon, whose digital scale largely extends to its 600 physical stores, are trying to offer BOPIS through third parties.
Are there companies in Turkey that offer BOPIS?
Many companies offer BOPIS. To give some examples, companies from different sectors can be listed, such as Boyner-Morhipo, Migros and Teknosa.
Will the number and variety of this type of delivery increase in the coming days?
Because BOPIS has serious advantages for both sellers and buyers, the number of companies offering BOPIS will increase. In fact, many delivery methods that are not in use today will soon enter our lives.
