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Screenshot of the TOTAL mobile payment flow for paying for fuel from the car

Merchant & POS

A New Era in Fuel Retail: Paying Without Getting Out of the Car

Mobile phones are entering our lives more every day. One study found people forget their wallets more often than their phones. This post explains how to buy fuel with TOTAL Mobile Payment and BKM Express without getting out of the car.

Diagram of the affiliate marketing relationship between merchant, affiliate, and customer

Payment Systems

What is Affiliate Marketing?

Affiliate marketing, in short, is a performance-based promotion and sales approach that distributes an online retailer's product marketing to different people and organizations, letting it achieve the most sales with the least risk.

Diagram illustrating the Store and Forward (SAF) offline transaction process

Payment Systems

What is Store and Forward (SAF)?

Store and Forward (SAF) describes offline transaction processing. It was originally developed when modems were introduced and connections were not always stable, letting terminals store transactions and forward them once connectivity is restored.

Customer collecting an online order at a store counter, illustrating buy online pickup in-store (BOPIS)

E-commerce

What Is BOPIS?

BOPIS, short for 'Buy online pickup in-store' and also known as click and collect, means buying online and picking up the order at a store. Learn how it works, who can offer it and which companies in Turkey already do.

B2C business-to-consumer e-commerce illustration

E-commerce

What Is B2C (Business to Consumer)?

B2C stands for Business to Consumer and refers to producers selling their products to consumers online. It is the most widely used and best-known business model in e-commerce.

Diagram of the dropshipping model where a seller passes customer orders to a third-party supplier who ships directly to the customer

E-commerce

What Is Dropshipping (Selling Without Stock)?

Dropshipping is an e-commerce model in which products are sold to customers directly from a supplier, without holding stock. Instead of stocking goods, the seller buys from a third-party provider on demand and has it shipped straight to the customer.

Illustration of a stored value card with balance information stored on its magnetic stripe

Debit Card

What Is a Stored Value Card?

A stored value card is a widely used card type today. Instead of being held in a financial system, the monetary balance is stored directly on the card, which has a special magnetic stripe recording important financial data such as the balance.

ATM machine used for banking transactions in Turkey

ATM

ATM Companies Operating in Turkey

ATMs are devices that let customers carry out many banking transactions without visiting a branch. Keeping these devices technologically up to date and maintaining a high level of security are among the most important issues. Below are the companies that provide ATM software and support in Turkey.

Conceptual illustration of loyalty points versus customer habit in agentic commerce purchasing

Agentic Commerce

Agentic Commerce Series – Part 5

Points or habit? Loyalty programs are built on steering human behavior. But if an AI agent starts shopping on our behalf, do points and campaigns still work the same way?