TROY, announced by the Interbank Card Center (BKM) in September 2015, is a card scheme like VISA, MasterCard, or AMEX.
It takes its name from the initials of its Turkish slogan, "Turkiye'nin Odeme Yontemi" (Turkey's Payment Method).
What Is TROY?
- TROY is a credit card/debit card brand, just like VISA or MasterCard.
- It is a national brand, 100% Turkish-made.
- The card scheme and its operation are run domestically by BKM.
- TROY-branded cards were initially valid only domestically. As a result of the partnership with Discover Financial Services, they have also become usable abroad.
- TROY cards are issued in the 979200-979289 BIN range.
What Will TROY Provide Consumers?
With TROY, card services will become cheaper, and consumers who have been unable to obtain a card until now will also be able to benefit from these services.
Since TROY's card rules will be prepared to suit our country, this will have a positive impact on consumers.
Under the TROY umbrella, faster adaptation to new technologies according to the needs of consumers in our country will be possible, and local payment methods suited to expectations can be developed.
