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"Product Launch"

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New BIN card product launch process

Credit Card

What Happens When a Product Is Launched Under a New BIN?

When banks launch a new card product, they can do it under an existing BIN or a new one. A new BIN requires much more work: BKM announces it, every bank defines it and every POS has to download it.

Illustration representing the steps involved in launching a new payment card product

Credit Card

What Should Be Considered When Launching a New Product?

The following steps should be followed when launching a new product: decide on the brand, request a new BIN from the scheme (Mastercard, Visa, Troy), define the BIN in the bank's system, generate keys in the HSM, and roll it out after certification.

Logos of various international payment card schemes

Credit Card

What Are National and International Payment Schemes?

In the world of payment systems, just as credit cards are an indispensable product, a payment scheme is indispensable for credit cards. When a credit card product is launched, the scheme it will be issued under is decided first.

Samsung Pay debit card announcement illustration

Payment Systems

Samsung Pay Debit Card is coming!!!!

Major technology companies' love for payment systems shows no sign of ending; in fact, some are just getting started. Apple, Huawei, and Google had previously announced plans to issue cards. According to new reports, Samsung is joining them.

Fintech companies combining finance and technology

Payment Systems

What is Fintech?

Fintech, short for financial technologies, is a term for companies that bring together finance and technology to provide easy and fast financial services, growing rapidly worldwide.

Diagram illustrating how a POS device identifies foreign bank cards using BIN lists

Merchant & POS

How Does a POS Device Detect Foreign Cards?

A POS is a functional device with its own dedicated software, customized according to the authorization system of the bank it is connected to, that accepts credit or debit cards. So, banks abroad launch dozens of new card products every day…

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E-commerce

What Is B2B (Business to Business)?

B2B (Business to Business) is the name for systems used in the dealer networks of large companies, where dealers run supply, stock, distribution and marketing processes efficiently in a closed network.

American Express (Amex) card and logo

Credit Card

What Is an Amex (American Express) Card?

Amex is short for American Express, a payment scheme like Mastercard, Visa, or TROY. Learn its history, what sets Amex cards apart, and whether every website accepts them.