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Payment Systems
Affiliate marketing, in short, is a performance-based promotion and sales approach that distributes an online retailer's product marketing to different people and organizations, letting it achieve the most sales with the least risk.
Payment Systems
Takasbank (Istanbul Settlement and Custody Bank) exists to increase the competitiveness of Turkey's markets by providing clearing and custody services, financial services, and other economic activities under the relevant legislation.
Cryptocurrency
Cryptocurrencies are becoming part of everyday life and are expected to compete seriously with card payments. This glossary explains the key crypto terms, from address, altcoin and arbitrage to halving, mining, proof of stake and stop-loss.
E-commerce
With the growth of the internet and its global reach, companies have increasingly begun to deliver their products to more people in foreign markets through online channels. This gives sellers an advantage beyond the domestic market and gives consumers wider access to products.
Payment System Institutions
BKM (Interbank Card Center) works through several committees: Security, Operations and Technology, Market Development, Business Development, Chargeback Rules and Arbitration, ATM Sharing, plus arbitration committees. This post outlines each one's duties.
Cryptocurrency
Bitcoin has a concept similar to the subunits of fiat currencies: the satoshi. It is the smallest unit of Bitcoin, defined as one hundred-millionth of a Bitcoin (0.00000001 BTC), and it is named after Satoshi Nakamoto.
Payment Systems
B2B and B2C are collaboration models used in e-commerce transactions. This post explains what each term means and compares them in terms of customer, purchasing, sales and marketing.
E-commerce
B2C stands for Business to Consumer and refers to producers selling their products to consumers online. It is the most widely used and best-known business model in e-commerce.
Credit Card
KKB was established, under banking law, to enable the exchange of all kinds of information and documents among at least five banks, and it also shares credit information about customers. The Credit Bureau of Turkey also serves deposit banks, participation banks, financial institutions, and more.
Laws & Regulations
The purpose of this Law is to protect competition by preventing agreements, decisions and practices that restrict competition in goods and services markets, and the abuse of dominance by dominant undertakings.
Open Banking
NextGenPSD2 is the set of API standards launched by the Berlin Group in 2017, now involving more than 1,700 banks from 20 countries. This post explains what the framework offers to banks, fintechs and third-party providers under PSD2.
Credit Card
Payment systems are changing fast, and new players are emerging. The Advantage Card, the first installment credit card in Turkey and Europe, did not come from a bank, which holds lessons for today's fintech entrepreneurs.