CPV is the abbreviation for Card Personalization Validation. It is the name Mastercard gives to the list of recommendations and instructions it defines for the card personalization process.
The equivalent list of card personalization recommendations and instructions used for Visa is called GPR (Global Personalization Requirements).
CPV is a process that ensures a card is personalized in accordance with the recommendations and instructions specified in the relevant documents.
Within MasterCard products, CPV validates the following products:
- M/Chip
- PayPass – M/Chip
- PayPass – M/Chip Flex
- PayPass – Mag Stripe
- Common Payment Application
- Other chip platforms: UKIS, VSDC, SECCOS, etc.
The CPV process is carried out through the collaboration of the following components:
- Issuer (the cardholder's bank)
- CPV service provider
- MasterCard
A data package groups together data elements that are functionally related and have similar CPV validation requirements.
There are 8 data packages:
The notations shown below are used to define the requirements of the personalization parameters in each data package. The notations and their descriptions are shown below:
The content of each data package is shown below:
Data Package 1—Card Risk Management
Data Package 2—EMV Data
Data Package 3—Cardholder Data
Data Package 4—Certificate and Key Data
Data Package 5—Variables
Data Package 6—Other Data, Minor Impact
Data Package 7—Other Data, Major Impact
Data Package 8—Thresholds
