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"Card Campaigns"

39 articles found

Credit card lying on a flat surface representing a supplementary card linked to a primary account

Credit Card

What Is a Supplementary Card?

A financial card product issued against a primary card, with its own card number, expiration date, authority, limit, and PIN. Using a supplementary card is ideal for making purchases from more than one card while keeping all spending on a single statement.

Illustration representing Visa card types used in payment processing

Payment Systems

What is the Card Type Information Used in the Visa System?

Card type information is used in card schemes such as MasterCard, Visa, and TROY. The card types and card type codes used in the Visa system include Credit, Prepaid, Debit, Deferred Debit, and Charge Card.

Credit card campaign banner promising reward points for repeated purchases

Credit Card

How Should We Approach Time-Limited Campaigns? (1)

Time-limited credit card campaigns look attractive, but their rules hide pitfalls. Three real-world cases show why transactions fail to count toward points, and how to avoid it by reading the terms carefully.

Photo of a prepaid card used for everyday purchases

Credit Card

What should you know before buying a prepaid card?

A prepaid card is a customized chip or chipless card that is not linked to a bank account and has no credit limit like a credit card. You can only spend up to the amount loaded onto the card.

Illustration of the benefits credit cards provide to merchants

Credit Card

What benefits do credit cards provide to merchants?

At first glance, a credit card seems like a product offered for cardholders' use and benefit, but it also provides significant benefits to merchants, from faster cash flow to collection security and new customers.

Logo and branding of BKM, Turkey's Interbank Card Center

Payment Systems

What is BKM (Interbank Card Center)?

BKM, short for Interbank Card Center, is a legal entity established in 1990 with contributions from 13 public and private Turkish banks to provide clearing and settlement for cards.

Secure card storage and tokenization illustration

Merchant & POS

What Is Card Storage?

Card storage is a system, secured with PCI DSS certification, for storing credit and debit card details safely. It saves consumers from entering their card details again and again on frequent purchases.

Screenshot of the TOTAL mobile payment flow for paying for fuel from the car

Merchant & POS

A New Era in Fuel Retail: Paying Without Getting Out of the Car

Mobile phones are entering our lives more every day. One study found people forget their wallets more often than their phones. This post explains how to buy fuel with TOTAL Mobile Payment and BKM Express without getting out of the car.

Conceptual illustration of loyalty points versus customer habit in agentic commerce purchasing

Agentic Commerce

Agentic Commerce Series – Part 5

Points or habit? Loyalty programs are built on steering human behavior. But if an AI agent starts shopping on our behalf, do points and campaigns still work the same way?