Skip to content

Search

"marketing"

130 articles found

Table listing ISO 4217 currency codes, numeric codes, and minor units for countries worldwide

ATM

What is ISO 4217?

ISO 4217, also known as the currency code standard, defines the three-letter abbreviations assigned to currencies. The ISO 4217 code list is used extensively in banking and business. In some countries, exchange offices rely on these codes alone.

UnionPay logo

Merchant & POS

What Is UnionPay?

UnionPay International (UPI) is a China UnionPay subsidiary founded in November 2012. Together with more than 1,000 institutions worldwide, UPI provides international card acceptance in 160 countries and card issuance in more than 40 countries and regions.

Conceptual illustration of AI agents engaging in online commerce and payments

Agentic Commerce

Agentic Commerce Series – Part 1

The next customer on the internet may not be human. If AI agents become part of purchasing decisions, the rules of e-commerce, marketing, and payment systems could change.

Illustration of embedded finance, with payment, credit, insurance and investment services built into everyday digital platforms

Open Banking

What Is Embedded Finance?

Embedded Finance means integrating financial products and services into non-financial platforms, experiences or business processes. In other words, services offered by financial institutions become part of the product or service flows of non-financial organizations.

Portrait photo of a digital banking presentation slide listing the standards for digital banks

Open Banking

Digital Banking Standards are becoming clearer step by step

Digital banking is talked about more every day, and with the BRSA's support in defining its scope, it is about to enter our lives. A 'digital bank' is a credit institution that provides banking services mainly through electronic channels rather than physical branches.

Payment Services Directive PSD1 and PSD2 overview

Payment Institutions & E-Money

What Is the Payment Services Directive?

The first Payment Services Directive (PSD1) was adopted in 2007 to provide the legal basis for a single EU payments market. PSD2, Directive 2015/2366, replaced it to make payments safer, more integrated and more competitive.

Diagram of an e-money institution and the services it can provide under Law No. 6493

Payment Institutions & E-Money

What Is an E-Money Institution? Which Services Can It Provide Under Law No. 6493?

The Law defines e-money as monetary value issued in exchange for funds accepted by the issuer, stored electronically, used for payment transactions and accepted as a payment instrument by persons other than the issuer. This post explains e-money institutions and the services they may provide.

Illustration of neuromarketing brain activity analysis techniques

Entrepreneurship

What is Neuromarketing?

Neuromarketing is a technique for developing a marketing strategy from the results of closely examining purchasing perception in the human brain, aiming to understand consumer behavior and the psychology behind it.

Banking Regulation and Supervision Agency (BRSA) building and emblem

Payment Institutions & E-Money

What Is the BRSA?

The BRSA is the Banking Regulation and Supervision Agency, an autonomous agency that protects savers' rights, ensures banks operate soundly and securely, and contributes to the long-term growth and stability of Turkey's economy.

Chart showing the global decline in the number of ATMs

ATM

The number of ATMs is declining worldwide

ATMs, which let us meet our cash needs, pay card debt, make transfers, and even withdraw or deposit cash via QR code without a card, have started losing popularity after all these years.