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Cover page of the CBRT guide linking payment business models to payment service types

Payment Systems

Guide Linking Payment Business Models to Payment Service Types Published

This Guide links business models frequently encountered in the payments field to the payment services listed in Law No. 6493 on Payment and Securities Settlement Systems, Payment Services and Electronic Money Institutions, and aims at uniformity in practice.

Illustration of consumer-to-consumer (C2C) online marketplace commerce

E-commerce

What Is C2C (Consumer-to-Consumer)?

Consumer-to-Consumer (C2C) is a business model in which consumers trade with each other, usually online. This post explains how C2C works, gives examples from Turkiye, and describes the types of C2C businesses.

B2C business-to-consumer e-commerce illustration

E-commerce

What Is B2C (Business to Consumer)?

B2C stands for Business to Consumer and refers to producers selling their products to consumers online. It is the most widely used and best-known business model in e-commerce.