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Illustration of a closed-loop payment ecosystem growing through loyalty, data, and new services

Closed-Loop Payments

Why Do Closed-Loop Payment Systems Want to Grow? | Series #6

Why does a coffee chain build its own loyalty program, and why does a payment app keep adding services? This post looks at how loyalty, data, and new services drive the growth of closed-loop payment systems, and at the financial layers behind that growth.

Illustration of the Alipay super app connecting payments, merchants and financial services

Closed-Loop Payments

Alipay: Payment System or Digital Economy? | Closed-Loop Payments #5

Is Alipay a payment system, or a digital economy? In the previous post we discussed how Starbucks shows that payment systems can evolve into a different structure. At first the goal was to make payment easier for the customer. As the system grew, loyalty programs...

Conceptual illustration of loyalty points versus customer habit in agentic commerce purchasing

Agentic Commerce

Agentic Commerce Series – Part 5

Points or habit? Loyalty programs are built on steering human behavior. But if an AI agent starts shopping on our behalf, do points and campaigns still work the same way?

Illustration of embedded finance, with payment, credit, insurance and investment services built into everyday digital platforms

Open Banking

What Is Embedded Finance?

Embedded Finance means integrating financial products and services into non-financial platforms, experiences or business processes. In other words, services offered by financial institutions become part of the product or service flows of non-financial organizations.