Agentic Commerce
Agentic Commerce Series – Part 1
The next customer on the internet may not be human. If AI agents become part of purchasing decisions, the rules of e-commerce, marketing, and payment systems could change.
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"Digital Marketing"
47 articles found
Payment Systems
Apple opens NFC payments to third-party apps
Under the EU Digital Markets Act, Apple will let third-party developers in the European Economic Area offer NFC contactless payments inside iOS apps without Apple Pay or Apple Wallet, opening the way for banks and payment services to launch their own tap-to-pay solutions.
E-commerce
What Is Mobile Commerce?
In recent years, data exchange over wireless mobile devices has become much faster and more secure. In 2019, mobile devices were used in 54.5 percent of purchases made by e-commerce users. With the steady growth in mobile users, mobile commerce keeps gaining ground.
Open Banking
Digital Banking Standards are becoming clearer step by step
Digital banking is talked about more every day, and with the BRSA's support in defining its scope, it is about to enter our lives. A 'digital bank' is a credit institution that provides banking services mainly through electronic channels rather than physical branches.
Payment System Institutions
What is EPI (European Payments Initiative)?
The European Payments Initiative (EPI), formerly known as PEPSI, is an ECB-backed payment integration initiative aiming to build a pan-European payment system and interbank network to rival Mastercard and Visa. Its founding members include BBVA, BNP Paribas, CaixaBank, Commerzbank and others.
Payment Systems
Agentic Commerce Series - Part 2
If users start describing their needs instead of searching for products, one of the internet economy's most fundamental habits could change.
Closed-Loop Payments
Is Starbucks Selling Coffee, or Building an Ecosystem? | Closed-Loop Payments #4
Is Starbucks really selling coffee, or building an ecosystem? Prepaid balances, a loyalty program and customer data turn a coffee chain's payments into a closed-loop economy, a very different model from Istanbulkart.
Merchant & POS
What Is a Card Recovery Bulletin (Card Protection Bulletin)?
A Card Recovery Bulletin is a list of problem cards (lost, stolen, expired, over-limit, counterfeit or otherwise flagged) published by card schemes such as Visa or MasterCard. It shows whether a card number is listed on the date of purchase.
Payment Systems
What is Fintech?
Fintech, short for financial technologies, is a term for companies that bring together finance and technology to provide easy and fast financial services, growing rapidly worldwide.
Payment Systems
I Want to Establish an E-Money Institution in Turkey. How Should I Start?
Let's start by defining e-money. In general terms, e-money is a monetary value stored on a secure technological device (such as a computer disk). E-money is a concept defined under Turkish law through legislation enacted by the BRSA (BDDK).
Open Banking
What Is Embedded Finance?
Embedded Finance means integrating financial products and services into non-financial platforms, experiences or business processes. In other words, services offered by financial institutions become part of the product or service flows of non-financial organizations.
Entrepreneurship
What is Neuromarketing?
Neuromarketing is a technique for developing a marketing strategy from the results of closely examining purchasing perception in the human brain, aiming to understand consumer behavior and the psychology behind it.