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"loyalty programs"

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Illustration showing how an Application Identifier (AID) is used in a chip card transaction

EMV

What is an Application Identifier (AID)?

The AID tells the terminal which applications are present on a chip during a POS or ATM transaction. What does the AID do? It lets the terminal determine whether it supports an application on the chip. In Tag 9F06, it is 5-16 digits long.

Conceptual illustration of loyalty points versus customer habit in agentic commerce purchasing

Agentic Commerce

Agentic Commerce Series – Part 5

Points or habit? Loyalty programs are built on steering human behavior. But if an AI agent starts shopping on our behalf, do points and campaigns still work the same way?

Illustration of a closed-loop payment ecosystem growing through loyalty, data, and new services

Closed-Loop Payments

Why Do Closed-Loop Payment Systems Want to Grow? | Series #6

Why does a coffee chain build its own loyalty program, and why does a payment app keep adding services? This post looks at how loyalty, data, and new services drive the growth of closed-loop payment systems, and at the financial layers behind that growth.

Conceptual illustration of AI agents engaging in online commerce and payments

Agentic Commerce

Agentic Commerce Series – Part 1

The next customer on the internet may not be human. If AI agents become part of purchasing decisions, the rules of e-commerce, marketing, and payment systems could change.

Illustration of the benefits credit cards provide to merchants

Credit Card

What benefits do credit cards provide to merchants?

At first glance, a credit card seems like a product offered for cardholders' use and benefit, but it also provides significant benefits to merchants, from faster cash flow to collection security and new customers.

Illustration of the Alipay super app connecting payments, merchants and financial services

Closed-Loop Payments

Alipay: Payment System or Digital Economy? | Closed-Loop Payments #5

Is Alipay a payment system, or a digital economy? In the previous post we discussed how Starbucks shows that payment systems can evolve into a different structure. At first the goal was to make payment easier for the customer. As the system grew, loyalty programs...

Illustration of embedded finance, with payment, credit, insurance and investment services built into everyday digital platforms

Open Banking

What Is Embedded Finance?

Embedded Finance means integrating financial products and services into non-financial platforms, experiences or business processes. In other words, services offered by financial institutions become part of the product or service flows of non-financial organizations.

Illustration representing the advantages and disadvantages of credit cards

Credit Card

What Are the Advantages and Disadvantages of a Credit Card?

Credit cards can be a convenient way to manage income and expenses, but for those who don't know how to use them, they can become an expensive and risky product. Here are the key pros and cons to weigh before applying for one.