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Credit card campaign banner promising reward points for repeated purchases

Credit Card

How Should We Approach Time-Limited Campaigns? (1)

Time-limited credit card campaigns look attractive, but their rules hide pitfalls. Three real-world cases show why transactions fail to count toward points, and how to avoid it by reading the terms carefully.

Credit card reward points campaign expiry illustration

Credit Card

How Should We Approach Time-Limited Campaigns? (2)

Ali joined a bank's “shop 4 times at merchant X and earn Y TL” campaign. Fifteen days after being told 40 TL had been loaded onto his card, the merchant told him he had no points left. Here is what went wrong.

Conceptual illustration of loyalty points versus customer habit in agentic commerce purchasing

Agentic Commerce

Agentic Commerce Series – Part 5

Points or habit? Loyalty programs are built on steering human behavior. But if an AI agent starts shopping on our behalf, do points and campaigns still work the same way?

Illustration representing communication protocols used in POS payment systems

Merchant & POS

What Are POS Sub-Protocols and Their Use Cases in Turkey?

In payment systems, every exchange between POS devices and bank or payment institution systems runs on a specific messaging standard, generally based on ISO 8583. However, each country, bank, or switch network defines its own version of this standard.

Screenshot of the TOTAL mobile payment flow for paying for fuel from the car

Merchant & POS

A New Era in Fuel Retail: Paying Without Getting Out of the Car

Mobile phones are entering our lives more every day. One study found people forget their wallets more often than their phones. This post explains how to buy fuel with TOTAL Mobile Payment and BKM Express without getting out of the car.

Illustration of the benefits credit cards provide to merchants

Credit Card

What benefits do credit cards provide to merchants?

At first glance, a credit card seems like a product offered for cardholders' use and benefit, but it also provides significant benefits to merchants, from faster cash flow to collection security and new customers.

Illustration representing an AI agent making a payment

Agentic Commerce

Agentic Commerce Series – Part 4

Are We Ready to Give an AI Agent the Authority to Make Payments? Having long looked at complaint and dispute processes in payment systems, I think granting an agent payment authority is far different from research or product selection.

Illustration of a closed-loop payment ecosystem growing through loyalty, data, and new services

Closed-Loop Payments

Why Do Closed-Loop Payment Systems Want to Grow? | Series #6

Why does a coffee chain build its own loyalty program, and why does a payment app keep adding services? This post looks at how loyalty, data, and new services drive the growth of closed-loop payment systems, and at the financial layers behind that growth.

Illustration representing Visa card types used in payment processing

Payment Systems

What is the Card Type Information Used in the Visa System?

Card type information is used in card schemes such as MasterCard, Visa, and TROY. The card types and card type codes used in the Visa system include Credit, Prepaid, Debit, Deferred Debit, and Charge Card.

Photo of a prepaid card used for everyday purchases

Credit Card

What should you know before buying a prepaid card?

A prepaid card is a customized chip or chipless card that is not linked to a bank account and has no credit limit like a credit card. You can only spend up to the amount loaded onto the card.